Frequently Asked Questions

Get answers to common questions about American Wave.

Results typically last three to five months depending on hair type, texture, and aftercare. Fine hair may relax sooner while coarser hair holds shape longer. Regular trims and gentle styling extend the look.

When applied by our trained stylists with modern, gentle solutions, the treatment minimizes damage. We assess hair condition first and recommend conditioning treatments or corrective services if needed. Proper aftercare and sulfate-free products help maintain integrity and prevent breakage.

American Wave creates soft, natural waves with modern, less-damaging techniques, unlike the uniform curls from old perms. Expect relaxed texture, movement, and a lived-in finish. The service focuses on shape and volume, not tight, rigid curls.

You can color hair before or after but timing matters. If coloring shortly before, inform your stylist to avoid overlapping chemicals; we recommend waiting two weeks after color before treatment, or a week after American Wave before coloring to protect hair health.

Use sulfate-free, hydrating shampoos and conditioners, avoid daily high-heat styling, and sleep on silk to reduce friction. Book recommended conditioning appointments and trims. Our stylists will provide a personalized care plan and product recommendations.

Many clients with colored or previously relaxed hair can receive the treatment, but it depends on condition. We perform a consultation and strand test to determine compatibility. Sometimes rebuilding or deep conditioning is advised before proceeding to ensure safe, beautiful results.